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Dr Munyaradzi Nyadzayo Assistant Professor

Qualification - PhD Marketing; Graduate Certificate in Academic Practice (GCAP) - Monash University, Australia; BCom (Management); BCom (Hons); MCom (Marketing); Certificate in the Facilitation of Learning (CFL) - University of Fort Hare, South Africa

Dr Munyaradzi “Munyar” Nyadzayo joined UOWD in 2016 as an Assistant Professor in Marketing and teaches undergraduate and postgraduate students in subjects such as Marketing Principles and Strategic Brand Management. He also teaches and coordinates a management project for postgraduate students specialising in marketing.
Dr Nyadzayo’s teaching approach is student-centred and aims to avoid just ‘teaching’ students but to create an environment in which they are willing to learn. This experiential learning approach helps to create a highly engaging class that fosters two-way interaction in the classroom.
Previously, Dr Nyadzayo served as a Junior Lecturer in South Africa teaching Financial Management and also tutored various management subjects such as Introduction to Business Management and Business Information Systems. After completing his PhD in Marketing in Australia, Dr Nyadzayo was awarded an Early Career Development Fellow (2012-2014) at Monash University where he also held a lecturer position teaching subjects such as Strategic Marketing, Marketing Research, Services Marketing and Professional Services Marketing. While still at Monash University, he conducted tutorials in Marketing Research, International Business and guest-lectured postgraduate students in B2B Branding. Dr Nyadzayo then joined Swinburne University of Technology in 2014 where he taught Marketing Research and Strategic Marketing to undergraduate and postgraduate students.

INDUSTRY AND CONSULTING
On the professional front, Dr Nyadzayo is a former Store Licensee of Calendar Club (Australia) who successfully managed one of Victoria’s biggest calendar retail ‘pop-up’ stores together with his partners. He is a freelance marketing consultant specialising in areas such as B2B branding, new products/services marketing, and digital marketing. He is also an accredited Certified Practising Marketer (CPM) by the Australian Marketing Institute as an Associate Member (AMAMI).

 

RESEARCH
Dr Nyadzayo is a dynamic and vibrant researcher with several years’ experience and extensive knowledge in various research fields such as B2B marketing, brand management, relationship marketing, retailing, franchising, services marketing and entrepreneurial marketing in emerging markets. He has analytical competences with both quantitative and qualitative techniques ranging from online/offline survey design, case study analysis, in-depth interviews, regression analysis, analysis of variance, to advanced inferential techniques such as factor analysis, structural equation modelling (SEM), bootstrapping regression techniques etc., as well as statistical software such as SPSS, AMOS, Microsoft Excel, Nvivo and MPlus, among others.

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